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2020 was the most divided year in Australian history. Feuding state premiers slammed shut their borders for the first time in 100 years, going further than any country on earth. Our challenge was tougher than ever. Set in a not-so-distant future, where a giant wall satirically divides Australia. Division is part of life, until the irresistible aroma of lamb starts a revolution to tear down the walls.
We launched our film on TV and social, following up with a series of provocative mobile posters – strategically positioned outside state parliament buildings, the Prime Minister’s office and along key state border crossings. Uniting the warring state premiers over a delicious lamb cutlet, a homage to the iconic Berlin Wall ‘Fraternal Kiss’ mural.
9 Spikes [2 Grands-Prix]
2 LIA
11 AWARD
7 Effie [Gold]
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This bike was then ridden at the MS charity event by Olympic cyclist Shane Kelly. His struggle shocked spectators and journalists as the symptoms of MS made the bike so tough to ride they struggled to finish the charity race.
18 Cannes Lions
4 Spikes
2 WARC [2 Gold]
5 Effie
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A teenage boy with a love for dance lives in rural NZ. His skills and dedication to dance are obvious, but he’s alone in his pursuit. This story of isolation is set to a stripped back cover of Robyn’s song, ‘Dancing on my own’. While he might be physically disconnected from the people who love what he does, he’s connected through an online dance school.
Cannes Lions Shortlist
6 Axis [Grand-Prix & Gold]
2 AWARD
2 Shots
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…adopting a shelter dog, that is, because the perfect antidote to teenage volatility is the unconditional love and good nature of a dog. When a teenager’s brain switches off, turn their heart back on.
D&AD Shortlist
3 Spikes
5 Axis
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For Audi drivers, a promotion isn’t just about a salary bump or a fancy corner office. It’s turning down a raise for a better opportunity elsewhere, or trading in that corner office to start a business in their living room.
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When you combine innovative technology with the alluring design of Audi, the result is irresistible.
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For Audi’s seasonal event, we decided to explore what a modern day night before Christmas really looks like.
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23andMe was giving 25 all expenses paid trips around the world based on genetic ancestry results. We made this film to launch it. Beyond that, the spot continued to run on a brand level to promote the ancestry arm of the business, which focused not on researching deceased relatives, but on unearthing modern connections to heritage cultures.
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They back the bold ones who break free from the fear of judgement. And when we all do this, our world opens up like never before.
